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Search Engine Optimisation

What is Search Engine Optimisation?

DEFINITION: “The process of updating HTML code, choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keywords are queried on search engines……”

Committing yourself to the process. SEO isn’t a one-time event. The search landscape changes daily, so you must expect to work on your website optimisation on a regular basis. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment. REMEMBER every one of the tens of billion websites out there want the same thing you do…. to be at the top of a relevant search engine search.

So why is my website under performing?

Very often people will have had their websites built with no consideration of search engine optimisation or SEO. Quite often this is because of lack of knowledge by the web designer who is designing by creativity and look rather by the rules of SEO. A common thought is that just because you have a website that it will get found and this couldn’t be further from the truth and will only lead to disappointment as the vast sales potential that can be had by a business is lost to competitors. By having a professional appraisal of your website ROI can show you how to improve the Return On Investment of your website. If this is of interest to you then please get in contact.

Our detailed website analysis report will give you

Website structure & content analysis including:-

  • User / customer experience review
  • Keywords and keyword usage
  • Site directory structures
  • Meta tag deployment (title, description, keywords)
  • Navigation considerations
  • Page body copy SEO considerations
  • Site keywords positioning, closeness, frequency
  • H tag deployment
  • Anchor links
  • Footer links
  • Outbound links
  • Video content, documents, image optimisation

External link analysis including:-

  • Current keyword rank
  • Contextual anchor links
  • Trust rank
  • Two-way linking
  • Directory recommendations
  • Submitting urls to search engines
  • Forum recommendations
  • Article posts / e-zines recommendations
  • Online PR suggestions
  • WIKIS