Social Media

Let’s firstly start by saying that one size DOESN’T fit all – unfortunately.

You’ve taken the time to create your social media account on any of the platforms out there so now it the time to promote your identity correctly as each platform uses their own optimal image sizes for profiles, banners, video and adverts.

Social media image sizes is something that we get asked about all the time so we hope this simple guide will help you quickly know what the preferred dimensions are on a few of the more popular social media platforms, including Facebook, Instagram, X, LinkedIn,  YouTube, TikTok, Pinterest, Tumblr, and Snapchat.

Size Chart 2024

Basic Instagram image sizes

  • Profile photo: 320 x 320 px
  • Landscape: 1080 x 566 px
  • Portrait: 1080 x 1350 px
  • Square: 1080 x 1080
  • Stories and Reels: 1080 x 1920

Basic Facebook image sizes

  • Profile photo: 170 x 170 px
  • Landscape: 1200 x 630 px
  • Portrait: 630 x 1200 px
  • Square: 1200 x 1200 px
  • Stories and Reels: 1080 x 1920 px
  • Cover photo: 851 x 315 px

Basic X (formerly Twitter) image sizes

  • Profile photo: 400 x 400 px
  • Landscape: 1600 x 900 px
  • Portrait: 1080 x 1350 px
  • Square: 1080 x 1080 px
  • Cover photo: 1500 x 1500 px

Basic LinkedIn image sizes

  • Profile photo: 400 x 400 px
  • Landscape: 1200 x 627 px
  • Portrait: 627 x 1200 px
  • Square: 1080 x 1080 px
  • Cover photo: 1128 x 191 px

Basic TikTok image sizes

  • Profile photo: 200 x 200 px
  • Landscape: 1920 x 1080 px
  • Portrait: 1080 x 1920 px
  • Square: 1080 x 1080 px
  • Stories: 1080 x 1920 px

Sticking to the image size guidelines on social media may seem boring, but nothing else will matter if you fail to do so. You can create an incredibly attractive and beautiful image, but people will bypass it if it shows up in feeds as blurry or distorted.