Why Choose ROI Designs - web design agency in Brighton

So why choose ROI Designs?

ROI Designs has built a reputation for delivering high-quality, affordable websites tailored to small and medium-sized businesses. Our client base spans the UK, USA, Australia, and beyond, with over 1,000 websites designed to date.
Getting your website design project started

Getting Started

Here you will find a few useful tips to help you get started on your web design project. Remember, even if you decide not to use ROI Designs to build your website we are here to offer free advice and guidance.
Website design Brief

How to write the ultimate website brief.

A website design brief is a detailed document that outlines the goals, requirements, and expectations for a website design project. It serves as a roadmap for both the client and the designer, ensuring that everyone is aligned on the project's vision.
Websites for Proofreading websites

Tools to proofread and spell check websites

In today’s digital age, maintaining a professional and error-free website is crucial for any business, blog, or personal project. Online proofreading and spell-checking tools have become an indispensable part of ensuring that websites…
CMS Logos

What is a Content Management System (CMS)?

A content management system (CMS) is a software application or set of related programs used to create, manage, store and publish content on websites, intranets and other online applications.
Domain Name Transfers

How to transfer a domain name to another registrar.

Transferring a domain name from one registrar to another is a relatively straightforward process, but it requires careful attention to ensure the transfer is successful.
Choosing a good domain name

Choosing a great domain name.

Prior to 2012 having a domain name like thebestblackshoes.com would probably got you on the 1st page of Google if someone searched for that phrase.
Domain Name Ownership

Who owns my domain name?

Make sure that your domain name is registered in YOUR NAME and NOT your web designers.
Wordpress

WordPress market share 2025

It powers 39.7% of the internet!Between 2011 and 2019, WordPress established itself as the CMS and by the beginning of 2020, over one in three websites were using it. So who is the competition? Coming in second place on the market share league table is Shopify, powering an estimated 3% of all websites.
Wordpress Market Share

The history of WordPress

WordPress is a free, open-source content management system (CMS) that was first released in 2003 by founders Matt Mullenweg and Mike Little. Since then, it has become one of the most popular CMSs in the world, powering over 40% of all websites on the internet.
Powered by Green Energy

Web hosting and things to consider

Having a website is one thing but getting it hosted on a reliable fast hosting platform is another. Our hosting company, Full Fat Hosting, is just that - fast and reliable with an uptime of 99.9% Don't be fooled by some of the larger players…
SEO WordPress Plugins

10 popular SEO plugins for WordPress

Here’s a list of 10 popular SEO plugins for WordPress. For each plugin, we have provided an overview of its ease of use, cost, pros and cons, and any subscription details for pro versions where available. Each bring different SEO tools to…
Image Sizes, Formats and Batch Conversion tools

Image sizes for your website and batch conversion

When working with a web designer, it's essential to supply your images in the right formats and sizes to ensure your website functions smoothly, looks professional, and loads quickly.
Captcha codes

CAPTCHA’s History: The Protection of the Web, One Click at a Time

In today’s digital age, chances are you’ve come across CAPTCHAs multiple times while browsing websites or filling out forms. These seemingly annoying puzzles have a crucial role to play—they are gatekeepers that protect websites from spam and malicious bots. But how did CAPTCHAs come to be?
Backup and restore

Does your hosting provider supply daily backups?

In these uncertain times with hosting companies ceasing trading,  owners of hosting companies physically passing away or even getting hacked now is the time to make sure that you have and are able to take full backups of your websites and databases.
Auto Post WordPress Plugins

Benefits of Social Media Auto-Post Plugins

Social media auto-post plugins are essential tools for businesses, marketers, and content creators who aim to maintain an active and consistent online presence. These plugins streamline the process of sharing content across multiple social media platforms by automating the posting schedule.
OpenAI

Using AI for SEO

The first thing to remember is that SEO writing requires strategic use of keywords whilst ensuring the content is both informative and engaging.
WordPress Booking Calendars

Online booking plugins for WordPress

Here are the top five online booking plugins for WordPress in 2024, selected based on features, ease of use, support, and price in GBP:
Email Marketing

Email Marketing

Creating a successful email marketing campaign will require you to understand your customers’ needs in detail. Marketing strategies that work for one type of business, might be totally ineffective for another business. Different email marketing tools and methods serve different kinds of businesses. The most important thing is to find the most suitable one that suits your needs.
Content Delivery Network

What is a Content Delivery Network (CDN)?

A Content Delivery Network (CDN) is all about getting a website to load faster for all visitors, wherever they are in the world.
QR Codes

What is a QR Code?

With the Covid-19 virus prevalent around the World some people might be interested in the origins of the Quick Response code such as the UK's  NHS Track and Trace code that we are all meant to scan.
Social Media

Social Media Communities

Many people and businesses assume that social media marketing is easy. It mostly is, but you need to dedicate time to building strong communities targeting the people that will be interested in your services and business – cutting and pasting a couple of times a day isn’t going to give you the results you want.
Clear the Cache

Why are my updates are not showing on my website?

The reason you may not be seeing the updates on your site is because your computer is displaying a cached (older) version of the page. This is what computers do to speed processing time, bringing the page to your screen from your computer instead of getting it from the source, the web.
Website speed and SEO

Does your website speed affect SEO?

Page speed is a direct ranking factor, a fact known even better since Google’s Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time.
Google Fonts and WordPress

Google fonts and how they work.

Google Fonts is a free to use library of 1,334 font families and APIs for convenient use via CSS and Android. The Google fonts library also has wide range of icons for common actions and items. You are free to download them for use in your digital products for Android, iOS, and web.
Powered by Green Energy

The internet costs over 400 terawatt-hours a year.

Whilst your website’s footprint might be small, with over 1.5 billion it all adds up making the internet responsible for around 3.7% of global greenhouse gas emissions. That’s pretty much the same as produced by the global airline industry.
Secure Password

Why create a strong password?

A strong password is an essential security measure for anyone using an online account. It is most commonly used to protect a person's data from unauthorized access, but it can also help limit the damage a hacker can cause if they manage to gain access. In this way, a strong password can help protect both an individual's personal information and their finances.
Google Analytics 4

What are Google Analytics?

Google Analytics is a robust web analytics service provided by Google that enables website owners and marketers to track and analyze various aspects of their website’s performance. It’s an essential tool for understanding user behavior, measuring marketing effectiveness, and making data-driven decisions to improve online presence and business outcomes.
What is VPN?

What is a VPN?

A Virtual Private Network (VPN) is a technology that allows users to securely connect to a private network over the internet. It is used to protect against cyber threats, secure data, and access restricted websites and services.
Off Page SEO

Off page SEO

There are so many factors that dictate as to how your website is going to get a good ranking on search engines such as Google and Bing.
SSL Certificate

What is an SSL certificate and why do I need one?

An SSL (Secure Sockets Layer) is a technology used to protect data that is transferred over the internet. SSL is used to ensure data confidentiality, authentication, integrity, and non-repudiation. It is commonly used to protect confidential information like credit card numbers, usernames, and passwords.
WordPress Page Builders

Different types of WordPress page builders

WordPress works with a myriad of different types of page builders. Most themes will work with them. Below is a list of 10 most popular page builders in no particular order.
The 10 most popular social media platforms in 2023

The 10 most popular social media platforms in 2024

The 10 most popular social media platforms in 2024 in the ever-evolving world of social media platforms, demonstrates a dynamic array of platforms that continue to shape online engagement, interactions and communication.
SPF, DKIM, DMARC for your email

How do I stop my emails from going to SPAM?

Email Authentication Records. Improve email deliverability and prevent email spoofing.
Brighton Web Designers - ROI Designs

Why do I need a website?

As a busy business owner it is so easy neglect your website. We too are guilty of that ourselves. You’re busy and new business is coming through thick and fast so don’t really need one – do you?
Do I need a local web designer?

Do I need a local web designer?

Ok, it is great to meet your clients but is it always necessary? For large projects the answer is probably yes, but for the average company the answer is probably no as the technology is already out there to share screens and chat online at the same time.
Payment gateways

10 Popular Payment Gateways?

Payment gateways play a crucial role in online commerce by authorizing and processing payments for online retailers and e-commerce platforms. Here are some of the most popular payment gateways:
20 Things You Should Know About Websites

20 things you should know about websites

20 things you should know about websites and what makes a successful website in 2023. Get a website built that delivers a Return On Investment.
What's the difference between SEO & SEM

What’s the Difference between SEM and SEO

Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are both essential digital marketing strategies.
Website Accessibility

How important is website accessibility?

Website accessibility is of paramount importance in today's digital age.
The best web design company in Brighton

The Advantages of Engaging a Skilled Web Designer for Your Business

In today's digital age, having a well-designed website is crucial for businesses and individuals alike. Whether you're looking to improve user experience, boost search engine rankings, increase conversion rates, or simply save time and effort, hiring a professional web designer can make all the difference. In this comprehensive guide, we will explore the various benefits of expert web design services.
Social Media

Image Sizes for Social Media in 2024

Let's firstly start by saying that one size DOESN'T fit all - unfortunately. You've taken the time to create your social media account on any of the platforms out there so now it the time to promote your identity correctly as each platform uses their own optimal image sizes for profiles, banners, video and adverts.
Beautiful Free Stock Images

10 best free image libraries

A list of the 10 best free image libraries along with their pros, cons, and an approximate count of available images.
Payment Gateway Costs

Payment Gateway Costs and Charges

Below is a breakdown of the costs and charges for 8 of the most popular online payment gateways in the UK. The costs are shown in GBP and ordered from cheapest to most expensive based on monthly costs and transaction fees.
What is VPN?

What is VPN?

A Virtual Private Network (VPN) is a technology that allows users to securely connect to a private network over the internet. It is used to protect against cyber threats, secure data, and access restricted websites and services. VPNs are becoming increasingly popular as more people use the internet, particularly to access public Wi-Fi networks, which can be vulnerable to attackers.
Graphic design tools

Graphic Design Tools for Non-Designers

We are often asked by clients what programs are available to edit images / photos.
Firefox monitor

How secure is your email address?

Has your email address or telephone number been breached? Unfortunately data theft is very common place in the world today and in most cases it is not our fault that our details have been accessed. More often than not, it is the large companies that hold millions of records of peoples personal details that are the targets of hackers.
As of July 24 2019 all none HTTPS websites will have a warning message in the address bar stating that the website is Not Secure.

Warning for all non HTTPS websites

Google has  released a stable update for Chrome 68, and it brings something that we've all been waiting for Not Secure warning for all HTTP sites. Google has been pushing for HTTPS (the little padlock symbol you see in the address bar) under its HTTPS Everywhere campaign, and this move could turn out to be a real hammer blow to those running website under HTTP.As of July 24 2019 all none HTTPS websites will have a warning message in the address bar stating that the website is Not Secure.