As a busy business owner it is so easy neglect your website. We too are guilty of that ourselves. You’re busy and new business is coming through thick and fast so don’t really need one – do you?
You would be wrong to think like this; your website is a vital online marketing tool which keeps you in the public eye 24 hours a day 365 days a year. Even when you are tucked up in bed, it works away, telling current and would-be clients about you. It also provides your company with a professional look.
How many times have you googled for a company that you have seen or heard about, only to find they don’t have one? Chances are you thought them a bit naff and not very in touch with the modern world in not showcasing their brand.
That’s just a few simple reasons why your business needs a website.
Hopefully this is not you! It is not too late! Your website will help to bring in new enquires and leads which can be converted into sales to ensure that even during quiet periods, you have plenty of work coming in.
Are you constantly asking yourself “Do I need a website?” or “Does my business need a website?”
Your focus needs to be on digital marketing as there are so many reasons why you need a website. We are going to provide you with just a few which could also apply even if you already have a website but it is out-of-date or needs modernising in some way. So, without further ado, take note of our essential tips in order to get it right first time.
Why do I need a website?
- Communicate with users on the move – these days, having a mobile / tablet responsive website is essential. According to Google, more than 50% of searches are now made from mobiles. When visitors land on your site you also need to be able guarantee them a good mobile experience without them having to mess around with zooming in and out or cope with text falling off the edge of the screen. Failing to provide this and you will definitely lose business, particularly as Google now apply a “Mobile First Index” which ranks your site according to how it performs on a mobile. Whether the reader is browsing from a desktop computer, tablet, or mobile phone, all of the page’s elements line up and auto-adjust/auto-resize per the active resolution.
- Communicate the right message with suitable content – make sure your content is up-to-date, fresh, appealing and relevant. If the words on your site aren’t working hard to convert visitors into clients, you need to get them revamped professionally. After all you would walk away from the boring bloke in the pub! Old content can make your site appear stagnant and uncared for and this message will rub off on your business. You also need to ask your web designer to make it easy for you to add new content, whether it be blogs or text on pages, via a user-friendly CMS (Content Management System such as WordPress).
- Ensure that visitors can find what they want – you need to ensure that your contact details are easy to find whether it be by email, telephone, online chat or social media make the information easily accessible. If visitors cannot find what they want then your site is going to end up being a total waste of time.
- Get social – Videos are great. YouTube has more than 5 billion video views a day, Facebook 500 million and 82% of Twitter users indulge in the same way. Now that recording and filming is so much easier, there really is no reason not to get involved. With more and more viewers wanting more information in less time, using video just got serious.
Make your website as powerful as it should be – More reasons to have a website for you or your business:
- You should consider your business website the central hub of your business online, using it as a platform from which you can connect and communicate. By ensuring that all digital activity leads back to your website and getting it looked after by a professional website developer, visitors will convert into customers. If you are going to take the world of digital seriously and get real results that are tangible and valuable, then you need a website that provides powerful results.
- User metrics are key when it comes too building a great website and if there’s a compelling reason as to why you need a website then the compelling reason to pay attention to user metrics is due to the advantage you get with SEO.
- User metrics is all about how great of an experience people have on your website, so for example how long they remain on your website, how many pages they visit etc.
That’s why your business does need a website
There are far more compelling reasons for you or your business to have a website than not.
So, if you want or are thinking about getting a new website or an update for your business then these are just some of the benefits you and your business will enjoy by engaging ROI Designs.
No matter how busy you are or how demanding your business, it really does make sense to pay attention to your business website.
As the world of digital gets more and more competitive and businesses vie for top positions in Google rankings, by paying attention to detail and ensuring that your website is on point, you will be able to reap the many benefits.
